8 weeks coaching program

Personal Brand
Strategy

with Liliya Ishkaeva

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Let`s Take You from Hardworking Professional to Household Name
using our proven 9-pillar methodology

01.

reason

What your brand represents today and where do you see yourself in the future

understand: your point A (your current personal brand level)
audit: what prevented (blocks) or helped (assets) you in the past to get where you are now
determine your desirable point B (results in 3-6 months) and point С (results in 1 year)
goal-setting in numbers and facts
bonus: discover your real motivation behind brand building

OUTCOME:

💡 Clarity about the real purpose behind building your personal brand, what's your "why'
💡 Alignment your vision with goals over the next year

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02.

foundation

Club together your superpower and business goals

personality (passions, mission, qualities, values, interests, hobbies, seamy sides, drivers, watchwords)
skillset (soft, hard, meta skills)
expertise credentials and industry knowledge
media roles
bonus: dealing with imposter syndrome

OUTCOME:

💡 Create a list of key facts about yourself to include in your self-presentation, brand story, and business pitches.💡 Develop undeniable arguments to overcome self-doubt and imposter syndrome.💡 Define your mission, positioning, and unique selling proposition (USP).💡 Clarify how and what you want to be associated with to attract the right people.

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03.

audience

Define your target audience - who are you selling your products and services to, and who do you want to influence

networks decomposition including 9 types of brand audience
key CLIENTELE
how to act and talk so that you attract the right audience and build strong networks around your name
benchmarking - identify your direct and indirect COMPETITORS
final positioning and niching to show case your unique value

OUTCOME:

💡 Outline your mission, positioning, and unique selling proposition (USP).💡Clarify how and what you want to be known for to attract the right people.

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04.

design

Align your verbal message and visual aesthetics with your brand

APPEARANCE & COMMUNICATION STYLE
elevator pitch
avatar & personal style
meta messages (colors, places, people, events, backgrounds)
neural markers
tone of voice
media roles
brand facets
brand legend
brand promise
CONTENT: themes, topics, rubricks,media kit

OUTCOME:

💡 You will know exactly what kind of visuals you need and how you should look in real life to build trust and make connections.
💡 You will define your communication style that attracts clients and partners you will enjoy working with.
💡You will map what and how to communicate online and offline so that you're seen as an expert, you're interesting as a person, and most importantly, people want to make business with you and buy from you.

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05.

Outreach

Where and how your audience interact with you

mapping the online and offline touchpoints
marketing channels and platforms where you build your social capital
sales channels and communication channels: difference, how to choose, how and what tools to work with there

OUTCOME

💡 Identify which channels and platforms are most relevant to your business goals and work best for your promotion.💡 Decide whether your brand is boutique or mass-market.💡 What activities you should organize or participate in. The best places to showcase yourself offline

06.

monetization

How to make profits using your personal brand

correlation between your name and number of sales
8 types of brand monetization

OUTCOME

💡You will determine main type(s) of personal brand monetization
💡Line of products/services to speed up your goal achivement

07.

evaluation

Ensure your brand progress

metrics, milestones, KPIs, evaluation criteria
KPI for evaluation personal brand effectiveness

OUTCOME

💡 Personalized system of criteria to check whether your brand is developing in right direction and actually helping to reach the goals. Learn to track areas of growth and decline.

08.

Delegation

How to embrace the impossible with limited resources

What I do myself
What I delegate
What knowledge/skills I need to master

OUTCOME

💡 Determine how much time you will dedicate to developing your brand.💡 Knowing your strengths and weaknesses, you will have guideline where and how to bring in those WHO can help you reach your goals faster (outsourcing, training, consulting, delegation).

09.

from theory to practice

Ground the created system in real-life realities. Align the planned strategy with the calendar, resources, and deadlines.

list of steps and actions to take in the next 3-6 months
what you can do by yourself and what needs delegation to save you time and keep focus
how and what contractors to reach specific milestone in the roadmap

OUTCOME

💡 Create a monthly action plan for achieving your personal brand goals (what to do, how, with whom, and when) with specific deadlines