8 weeks program
Personal Brand
Activation
with Liliya Ishkaeva
Let`s Take You from Hardworking Professional to Household Name
using our proven 8-pillar methodology
01.
start with a plan
Get answers to
WHO AM I - MY BIG WHY
clear-eyed understanding of your point A (your current personal brand level)
audit: what prevented (blocks) or helped (assets) you to get where you are now
determine your desirable point B (results in 3-6 months) and point С (results in 1 year)
goal-setting in numbers and facts
what`s your real motivation behind brand building
02.
foundation
Club together your superpower with brand goals
personality (passions, mission, qualities, values, interests, drivers)
skillset (soft, hard, metaskills)
expertise credentials and industry knowledge
dealing with imposter syndrome
03.
audience
Specify who do you sell your products or services to || who do you want to influence
networks decomposition including 9 types of audience
key target audience
how to act and talk so that you attract the right audience and build strong networks around your name
market assessment - your direct and indirect competitors
final positioning and niching to show case your unique value
04.
design
Align your verbal message and visual aesthetics with your brand
elevator pitch
avatar & personal style
metamessages (colors, places, people, events)
media roles
brand facets
brand legend
brand promise
05.
Outreach and evaluation
touchpoints
marketing channels and platforms where you build your social capital
KPI for evaluation personal brand effectiveness
sales channels and communication channels: difference, how to choose, how and what tools to work with there
06.
monetization
how to make profits using your personal brand
correlation between your name and number of sales
sales channels and tools
how your brand is related to the business sales and profit
07.
Action Plan
Putting theory into practice equipped with strategic roadmap
list of steps and actions you take in the next 3-6 months
what you can do by yourself and what needs delegation to save you time and keep focus
how and what contractors to findto reach specific milestone in the roadmap
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Meet your mentor
Personal Brand Strategist
Business Masterminds Host
I Brand Agency Founder
Author & International Speaker
Program Workflow
how it will work in practice
8 live sessions with mentor
supporting documentation
(brandbook template, positioning formula, monetization scheme etc.)
personal and group chats
video lessons with assignments
$3999
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